Travel, hospitality and retail organizations share a common infrastructure problem: demand isn't flat. Booking systems and storefronts can see several times their average load during a handful of peak weeks a year.
Sizing infrastructure for that peak, permanently, is expensive and mostly wasted capacity the rest of the year. Sizing for the average leaves the business exposed exactly when it matters most — during the seasonal rush that likely drives a disproportionate share of annual revenue.
The practical middle path is elastic infrastructure: a baseline sized for normal operations, with the ability to scale up ahead of known peaks and back down afterward. This depends on the underlying network and datacenter architecture being built for it from the start, not retrofitted under pressure the week before a peak season begins.